Branding

Linc provides a comprehensive strategic and visual branding service.

Linc undertakes research, develops a branding strategy and works with clients to implement that strategy.

Corporate branding focuses on the organisation’s vision, values, personality and position.

In many instances, Linc is responsible for addressing both internal and external communication requirements to obtain synergy between an organisation’s internal audience and the corporate message that it is sending to the wider public.

Brand is the 'f' word of marketing. People swear by it, no one quite understands its significance and everybody would like to think they do it more often than they do
- Mark di Soma

Linc’s product and service branding focuses on an organisation’s unique product lines or service offerings, ensuring that each possesses a striking and relevant branding upon which significant value can be added through integrated marketing and communication campaigns.

Linc also has extensive experience in re-branding, AKA brand revitalisation. The firm has helped many corporations to refresh their brand’s image and personality through an integrated process that combines elements of market research, branding analysis, graphic design and public relations.

Linc’s design team has a reputation for designing cutting-edge logos that stand the test of time.

In short, Linc's branding expertise includes:

Brand research;
Brand marketing;
Marketing strategies;
Corporate branding;

Product branding;
Branding design;
Brand development; and
Brand management